Finding the WHY of your business is not always easy but it is the single biggest decision you can make. Its influence on the success of your business is enormous because it will affect everything you do.
Don’t be wishy-washy with this. You need to understand WHY you are in business:
If you are struggling to find your business WHY, ask yourself the following questions:
Obviously you need to have passion for what you do but passion alone won’t deliver a successful business. Understanding your purpose will.
For more insightful business tips, subscribe to our newsletter.