Finding the WHY of your business is not always easy but it is the single biggest decision you can make. Its influence on the success of your business is enormous because it will affect everything you do.
Don’t be wishy-washy with this. You need to understand WHY you are in business:
- For goal setting
- To stand out from competitors
- To develop your key marketing messages
- To ensure your staff are engaged and performing well
- And so on
If you are struggling to find your business WHY, ask yourself the following questions:
- What do you do better than anyone else?
- Why does the world need your business?
- What do your customers truly value about the product or service you provide?
- Why does your brand personality connect with your customers?
Obviously you need to have passion for what you do but passion alone won’t deliver a successful business. Understanding your purpose will.
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